American Express Global Merchant Services came to us to support their need to reinforce Membership attribution—convey to merchants that they receive great value when they welcome or accept American Express. Our team developed a fun and engaging series of emails and a 60 sec. video to help reinforce that message and generate excitement to merchants nationwide.
help communicate ways American Express is recommending their business to Card Members that help drive activity into their shops and help business growth.
Current email is still in final development, but the actual video is live in market which can be seen in their landing page.
Email Role: Creative Director
Video Role: Creative Director and Designer
Video Animation: Jason Wickersheim
Recommendation Email with Animated GIF and dynamic content. Click to play.
