Telemedicine is a service that is front and center, now more than ever. Due to COVID-19, more providers are setting up their practice to service their patients virtually. We've come up with a 360 campaign to help Promedica increase awareness on their virtual services and a strategic plan to acquire 100,000 patients pre-register through their MyChart account within 6 months.
INSIGHT
Humans strive for a sense of connection with each other. Connections make us who we are, influencing our lives and interactions with the world around us. The same goes for our healthcare. We want to truly connect with our providers and play an active role in our care journey. Because we’re more than just patients. We’re people first. People with busy lives that don’t always allow much time to visit the doctor.
Humans strive for a sense of connection with each other. Connections make us who we are, influencing our lives and interactions with the world around us. The same goes for our healthcare. We want to truly connect with our providers and play an active role in our care journey. Because we’re more than just patients. We’re people first. People with busy lives that don’t always allow much time to visit the doctor.
IDEA
The healthcare you deserve doesn’t have to come at the expense of convenience. Virtual Care from ProMedica is a new, alternative way for patients to connect with their own provider and a wide range of specialists—at their convenience, anywhere they are. With ProMedica Virtual Care, we’re removing barriers to receiving quality care, shrinking the gap between appointments, and opening new avenues to strengthen the relationship between patients and their providers.
The healthcare you deserve doesn’t have to come at the expense of convenience. Virtual Care from ProMedica is a new, alternative way for patients to connect with their own provider and a wide range of specialists—at their convenience, anywhere they are. With ProMedica Virtual Care, we’re removing barriers to receiving quality care, shrinking the gap between appointments, and opening new avenues to strengthen the relationship between patients and their providers.
CREATIVE DIRECTION: RYAN DEGUZMAN | COPYWRITER: CLARK DAVIS
MOODBOARD
CAMPAIGN EXECUTION
