Mother Parker Tea & Coffee launched a new product that's more sustainable, environmentally friendly, and easy to use called Eco Cup® Pods. The client requested for a landing page that will help promote the product on their existing site. I wanted design a landing page that will tell the story in a linear way, so I designed an unconventional horizontal landing page that is something that they haven't done before. It was intuitive and easy to browse through especially on mobile devices. Unfortunately, they decided to go with a more standard approach on the landing page, but they were very appreciative on the execution and thinking outside the box. Sometimes pushing the limits doesn't go your way, but it was worth the effort to spark new conversations.
ROLE: ART DIRECTOR
